Within the scope of the 2024-2028 strategic plan published by the Ministry of Culture and Tourism, which rolled up its sleeves for climate compatible tourism development legislation at a time when the tendency towards environmentally sensitive sustainable policies in the field of tourism is increasing, steps to be taken to develop cultural richness and national tourism were included.
It was stated that climate change has become an important problem all over the world and that the tourism sector is a factor in the formation of this problem, and that there is a tendency towards environmentally sensitive sustainable policies in the world in the plan where climate-compatible tourism development legislation work will be carried out, and it was noted that cooperation with relevant stakeholders will be increased to increase the number of Blue Flags and beaches with Blue Flag potential will be identified. For this purpose, the number of sample points for microbiological analysis of bathing water will be increased.
According to the roadmap included in the 2024-2028 tourism strategic plan published by the Ministry of Culture and Tourism, efforts will be made to increase the value of the Turkish brand in the growing tourism market. In the plan, which emphasizes that digital channels will be emphasized in promotion, it is also planned to create special accounts for each province and to produce original content for these accounts. In the promotional activities where efforts will be made to use artificial intelligence, destination-based branding efforts will be increased and local brands will be created under the umbrella of Turkey's top brand.
According to the road map, which emphasizes that research and protection activities will also be carried out for cultural assets, excavations and research studies on the Turkish-Islamic Period will be prioritized in regions where there is a risk of illegal excavations and where illegal excavations are intense. According to the plan, awareness-raising activities will be carried out to prevent smuggling, and effective use of technology will be ensured in museum activities. In addition, the data received through the Museum Satisfaction Survey on the turkishmuseums website will be analyzed and necessary arrangements will be made.
According to the plan, which aims to increase the number of documented tourism rental houses from 20 thousand this year to 40 thousand in 2028, the number of visitors to Turkey is planned to increase from 56.7 million to 77 million in 5 years. The tourism income, which is 54.3 billion dollars this year, is expected to reach 100 billion dollars in 2028, and the per visitor per night income is expected to reach 139 dollars.
