Focusing on a new brand architecture, including the art'otel brand, which offers hotel owners and guests a value proposition that blends art with a lifestyle experience, radisson hotel group has opened and signed more than 100 hotel openings and agreements in APAC and EMEA since the beginning of the year.
Across EMEA, the Radisson Hotel Group reached more than 8,000 new rooms in the first half of 2023 with agreements and openings with different brands in key countries such as Greece, Germany, the UK, Italy, Switzerland, France, Saudi Arabia and Nigeria. Notable agreements and openings include the opening of Radisson Collection Hotel, Santa Sofia Milan, Radisson Blu Hotel, Rome EUR and Radisson Blu Hotel, The Abuja CBD deals include the Radisson RED Edinburgh Airport deal, the opening of a Radisson-owned extended-stay property in Zurich, the largest hotel in the Zurich metropolitan area with 430 rooms, the opening of the new Radisson hotel in Ferrara, and the Radisson Residences Limassol in Cyprus and Radisson Hotel Mersin in Turkey, both scheduled to open in the first quarter of 2024.
Elie Younes, Head of Global Development at Radisson Hotel Group, which has more than doubled its portfolio in the APAC region, adding over 60 hotels to its portfolio, reaching over 8,000 new rooms in Vietnam, India, Thailand, the Philippines and China, and signing seven new hotels with more than 1,300 rooms in Thailand in the last 12 months, told Tourism FM that 65 percent of hotel owners own more than one hotel under the brand, thanks to the trust of their partners, the suitability of their brand and the quality of service of their employees.
