Introducing the Radisson Meetings Unbound value proposition and the AI-powered Radisson Meetings Dream Machine, which opens up new meeting possibilities and transforms the group's venues into dynamic playgrounds where creative minds can develop new ideas and share event inspiration, Radisson Hotel Group has launched the Radisson Meetings Dream Machine to celebrate this new value proposition by combining visionary digital innovation with meetings and events expertise.
Using a customised generative AI tool, Radisson Meetings Dream Machine enables event professionals to go beyond traditional boundaries, from design to visualisation, event professionals will be able to use the platform to create visuals of their dream event spaces. In addition, event inspiration can be shared through thought leadership, such as how to personalise event experiences with AI and real case studies of successful innovative event formats.
Having organised a series of experiential creative workshops and infinity rooms in key destinations across Europe and Africa to bring the Radisson Meetings Dream Machine to life, with the first infinity room recently opened at the Park Inn by Radisson Amsterdam City West, the Radisson Meetings Dream Machine roll-out will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester and Johannesburg. Over the coming months, the concept will be rolled out across selected radisson hotel group properties in co-operation with the Group's strong network of local partners.
Noting that it is difficult to impress event organisers and delegates in a crowded conference environment and that delegates expect to be fully immersed and engaged in return for investing time and effort to attend an event, Daniela Dumitrescu, Director of Global Marketing Strategy at Radisson Hotel Group, said that inspiration and creativity are needed now more than ever and that Radisson Meetings is committed to helping partners open the doors to new meeting possibilities.
Daniela Dumitrescu, Director of Global Marketing Strategy at Radisson Hotel Group, emphasised that they are proud to introduce this exciting new offering and creative platform, noting that they are working hard to think outside the box and bring their event vision to life every day, everywhere, anytime, using pioneering AI technology to transform event venues into playgrounds where ideas soar, connections deepen and creativity blossoms.