Providing service in 110 countries worldwide with more than 40 brands and over 5,500 hotels, accor hotels plans to open approximately 100 hotels in Turkey and Saudi Arabia within 5 years.
Stating that they are planning to open 50 hotels in Turkey and 50 hotels in Saudi Arabia and that they are currently operating with 68 hotels in Turkey, Jean-Baptiste Recher, Regional Vice President of Accor Middle East Africa and Turkey Luxury Brands Business Development, said that they are planning 14 hotels in Turkey until the end of 2024 in the first stage. Pointing out that the tourism sector is not a new market in Turkey, but the sector is a new market in Saudi Arabia, Jean-Baptiste Recher said the following in his statement:
''We are making very good and fast investments in Turkey. Saudi Arabia is a new organisation, but Turkey is a country that has existed for centuries. Tourism is not new to this country, but tourism is a very new sector in Saudi Arabia. Therefore, the incentives of countries and governments always stimulate and encourage investors, but these two are different scenarios. Turkey is in a race with other destinations. We think that the luxury and lifestyle brands in our portfolio will put Turkey in a more effective position on the map in this race. Because Turkey is a very big market in terms of both business and holiday. It is also an important market for accor group and has a serious growth potential. As accor hotels, we continue our investment strategies in Turkey because we see this potential.''
Jean-Baptiste Recher, Regional Vice President of Accor Middle East Africa and Turkey Luxury Brands Business Development, stated that Accor Group is very prominent with mixed works in hotel and residence projects and that this is a vision and strategy of the group globally and continued as follows:
"Of course, the important thing here is to attract these global branded residences to the right locations. These right locations are generally international markets and destinations such as Istanbul, which are strong in the international market. The all-inclusive system has been very successful for Turkey. In this regard, especially Rixos Antalya is a chain that really puts Antalya in a different place on the map in Turkey. We have started to apply this experience, culture and know-how we have learnt from Rixos to our brands around the world. Rixos has become a school for us as it is an Accor brand. Although the investment costs are very high, the revenues are equally high. This system is a profitable business model for investors.''
